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90 Audit · A

Plugin audit

Advanced Custom Fields: Font Awesome Field

Advanced Custom Fields: Font Awesome Field is solid but leaving growth on the table.

Active installs

90K+

Rating

4.9★

wp.org · 36 reviews

Downloads / 30d

17.7K

Momentum

-25%

30d vs the 30d before

Against 2091 tracked Developer Tools plugins: health 90 vs 59 average · rating, weighted for review count, 4.7★ vs 3.8★.

Where it ranks in wp.org search

Main keywords, best position first

Tags still to break into the top 24: acf.

What to fix first

  1. 1

    Add “awesome”, “custom fields” and “font” to your wp.org tags

    You rank #4, #4 and #6 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed these are the slots worth spending.

  2. 2

    Check what changed in recent releases and reviews, then promote the fix.

    30-day download momentum is -25% while the Developer Tools category median is 0%. The decline is steeper than the market, which points at something plugin-specific.

  3. 3

    Readme fails 3 of 8 AI readiness checks

    Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists.

Ranking signals

Listing score 96/100

  • Update recency Strong

    Updated 73 days ago

  • WP compatibility Strong

    Tested up to WordPress 7.1.4, the current branch or newer

  • Rating quality Strong

    4.9★ over 36 reviews, weighted for review count to 4.4★

  • Listing tuning Strong

    4 of 5 tags set · short description in place

What we found

2 to fix 1 market context 2 strengths
!

Downloads are cooling

Needs work

30-day download momentum is -25% while the Developer Tools category median is 0%. The decline is steeper than the market, which points at something plugin-specific.

What to do: Check what changed in recent releases and reviews, then promote the fix.

!

Readme fails 3 of 8 AI readiness checks

Needs work

AI assistants recommend what they can quote. Failing: has a faq, faq asks real questions and names who it is for. Only 1 question in the FAQ; 3 or more gives an assistant something to match.

What to do: Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists. For the same check on your plugin's own website, run the free AI visibility scan from AgentVania.

Run the free AI visibility scan →
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Light support activity. Few recent support threads, so there is no backlog to report.

✓

Actively maintained. Updated within the last quarter, a strong trust and ranking signal.

✓

No open vulnerabilities recorded. No unpatched security advisory is recorded against this plugin.

Downloads, last 2 years

From our own archive, not wp.org's current-week figure.

5396 Nov 2026

WP Mayor

Plugin promotion & growth

Work through the fixes, then put Advanced Custom Fields: Font Awesome Field in front of the right audience.

WP Mayor reviews and newsletter features reach WordPress users who are choosing plugins.

  • A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
  • Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
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