Week of 2026-07-13
An EU withdrawal button cluster
Four plugins built around the same job climbed tiers together this window. EU Withdrawal Compliance reached 1K+, WebToffee EU Order Withdrawal Button sits at 800+, and both Rétractation Légale and the Danish Fortrydelsesknap.dk posted matching runs. The naming across French, Danish, and English builds points the same way. This clustering likely tracks an EU consumer right-of-withdrawal requirement coming into force, since unrelated authors rarely ship the same narrow feature in the same 30 days by chance. The cause isn't confirmed in the data, but the shape is hard to read any other way.
Breakouts at the top
Yoast Duplicate Post crossed from 3M+ into 4M+ on July 16, a move that takes real volume at that height. JetBackup doubled its tier from 100K+ to 200K+ on June 30, which fits with Backup downloads rising 19.3% across the category over the window.
Category flow
Email & Marketing led download movement at +33%, with Search close behind at +31% and Admin & Utilities at +30%. Security and Backup both cleared 19%.
On the AI side, Supercharger and BeyondSEO climbed, while AI Database Optimizer and the agentic EasyCommerce slid to lower tiers, so the label alone isn't carrying anything. Universally reached 10K+, and older field plugins Ultimate Fields and Dynamic Fields for Elementor kept dropping.