Plugin audit
Schema
Schema is healthy and under-discovered, a promotion opportunity.
Active installs
30K+
Rating
4.0★
wp.org · 162 reviews
Downloads / 30d
5.5K
Momentum
-8%
30d vs the 30d before
Against 2795 tracked SEO plugins: health 86 vs 66 average · rating, weighted for review count, 4.0★ vs 3.8★.
Where it ranks in wp.org search
Main keywords, best position first
- #1 rich snippets
- #2 rich
- #2 seo schema customizer
- #2 wp rich snippets
- #3 event rich snippets
- #3 google rich snippets Down 1
- #4 ctr
- #5 snippets Up 2
Tags still to break into the top 24: google search, structured data, wordpress seo.
What to fix first
- 1
Swap “google search”, “structured data” and “wordpress seo” for “snippets”, “yahoo” and “rankings”
“google search” isn't earning its slot: you're not in the first 24 results for its own search. “snippets” sits at #5 untagged, close enough for a declared tag to move it up. “structured data” isn't earning its slot: you're not in the first 24 results for its own search. “yahoo” sits at #10 untagged, close enough for a declared tag to move it up. “wordpress seo” isn't earning its slot: you're not in the first 24 results for its own search. “rankings” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Ranking signals
Listing score 95/100
- Update recency Strong
Updated 59 days ago
- WP compatibility Strong
Tested up to WordPress 7.1.4, the current branch or newer
- Rating quality Strong
4.0★ over 162 reviews, weighted for review count to 4.0★
- Listing tuning Strong
5 of 5 tags set · short description in place
What we found
Healthy but under-discovered
OpportunityThis plugin scores 86/100 on health yet sits at 30,000 installs. The product is good; distribution is the gap.
What to do: A WP Mayor review and placement can put it in front of the right audience.
Readme fails 2 of 8 AI readiness checks
OpportunityAI assistants recommend what they can quote. Failing: names who it is for and tags match the text. Never says who the plugin is for or what they use it for.
What to do: Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists. For the same check on your plugin's own website, run the free AI visibility scan from AgentVania.
Run the free AI visibility scan →Light support activity. Few recent support threads, so there is no backlog to report.
Actively maintained. Updated within the last quarter, a strong trust and ranking signal.
No open vulnerabilities recorded. No unpatched security advisory is recorded against this plugin.
Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
WP Mayor
Plugin promotion & growth
Schema is a strong product that not enough people know about.
A WP Mayor review and placement put it in front of WordPress users who are choosing plugins.
- A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
- Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
- A sponsored placement. Targeted visibility across WP Mayor for a defined campaign.