Plugin audit
CHEQ Essentials
CHEQ Essentials is solid but leaving growth on the table.
Active installs
500+
Rating
—
wp.org · 0 reviews
Downloads / 30d
265
Momentum
+4% low volume
30d vs the 30d before
Where it ranks in wp.org search
Main keywords, best position first
- #2 cheq Down 1
Tags still to break into the top 24: bot protection, click fraud, fraud protection.
What to fix first
- 1
Set "Tested up to" to WordPress 7.1
Tested up to WordPress 6.6.11; the current branch is 7.1. Matching the current branch keeps its full search weight.
- 2
“bot protection”, “click fraud” and “fraud protection” aren't earning a slot
You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
- 3
Get back on a visible release cadence, even minor releases.
Last updated 6 months ago. Freshness is one of the strongest directory-ranking signals.
- 4
Readme fails 3 of 8 AI readiness checks
Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists.
- 5
Collect the first reviews
A short in-plugin prompt after a success moment is the usual way. Reviews give the listing a rating people trust at install time.
Ranking signals
Listing score 79/100
- Update recency Strong
Updated 182 days ago, past the ~180 days where wp.org starts discounting
- WP compatibility Holding it back
Tested up to WordPress 6.6.11; the current branch is 7.1
- Rating quality Neutral
No reviews yet, so there is no rating to judge
- Listing tuning Strong
5 of 5 tags set · short description in place
What we found
Update cadence is slipping
Needs workLast updated 6 months ago. Freshness is one of the strongest directory-ranking signals.
What to do: Get back on a visible release cadence, even minor releases.
Readme fails 3 of 8 AI readiness checks
Needs workAI assistants recommend what they can quote. Failing: names what it works with, headings and lists and tags match the text. Names no plugin, service or platform it works with.
What to do: Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists. For the same check on your plugin's own website, run the free AI visibility scan from AgentVania.
Run the free AI visibility scan →No reviews yet
OpportunityNobody has rated this plugin, so there is no star average to show at install time and nothing for a health grade to rest on.
What to do: Run a structured in-plugin review prompt and a review campaign.
Light support activity. Few recent support threads, so there is no backlog to report.
No open vulnerabilities recorded. No unpatched security advisory is recorded against this plugin.
Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
WP Mayor
Plugin promotion & growth
Work through the fixes, then put CHEQ Essentials in front of the right audience.
WP Mayor reviews and newsletter features reach WordPress users who are choosing plugins.
- A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
- Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
- A sponsored placement. Targeted visibility across WP Mayor for a defined campaign.