Plugin audit
Easy Social Signal Counter
Easy Social Signal Counter has urgent issues capping its growth.
Active installs
10+
Rating
5.0★
wp.org · 2 reviews
Downloads / 30d
26
Momentum
-50% low volume
30d vs the 30d before
Against 1898 tracked Social plugins: health 45 vs 59 average .
Where it ranks in wp.org search
Not yet in the top 24 results for any search we track. The fixes below are what move it in.
Tags still to break into the top 24: facebook counter, pinterest counter, social activity counter.
What to fix first
- 1
Ship a compatibility release to reset the freshness signal.
No update in 144 months. wp.org search heavily penalizes stale plugins, and users look for a recent release.
- 2
Set "Tested up to" to WordPress 7.1
Tested up to WordPress 3.4.2; the current branch is 7.1. Matching the current branch keeps its full search weight.
- 3
“facebook counter”, “pinterest counter” and “social activity counter” aren't earning a slot
You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
- 4
Readme fails 6 of 8 AI readiness checks
Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists.
- 5
Ask happy users for a review
A short in-plugin prompt after a success moment is the usual way. Reviews give the listing a rating people trust at install time.
Ranking signals
Listing score 36/100
- Update recency Holding it back
Updated 4326 days ago, past the ~180 days where wp.org starts discounting
- WP compatibility Holding it back
Tested up to WordPress 3.4.2; the current branch is 7.1
- Rating quality Neutral
2 reviews so far, too few to judge quality
- Listing tuning Strong
5 of 5 tags set · short description in place
What we found
No update in 144 months
Criticalwp.org search heavily penalizes stale plugins, and users look for a recent release.
What to do: Ship a compatibility release to reset the freshness signal.
Readme fails 6 of 8 AI readiness checks
Needs workAI assistants recommend what they can quote. Failing: has a faq, faq asks real questions, names who it is for, names what it works with, headings and lists and tags match the text. No FAQ section.
What to do: Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists. For the same check on your plugin's own website, run the free AI visibility scan from AgentVania.
Run the free AI visibility scan →Review volume is thin
OpportunityOnly 2 ratings. A handful of reviews makes your star average fragile and weakens trust at install time.
What to do: Run a structured in-plugin review prompt and a review campaign.
Small download base. 26 downloads in 30 days, so a -50% move is a few installs rather than a trend.
Light support activity. Few recent support threads, so there is no backlog to report.
No open vulnerabilities recorded. No unpatched security advisory is recorded against this plugin.
Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
WP Mayor
Plugin promotion & growth
Work through the fixes, then put Easy Social Signal Counter in front of the right audience.
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- A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
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