Plugin audit
Payment Gateway of PayPal for WooCommerce
Payment Gateway of PayPal for WooCommerce is solid but leaving growth on the table.
Active installs
6K+
Rating
4.2★
wp.org · 79 reviews
Downloads / 30d
1.8K
Momentum
-12%
30d vs the 30d before
Against 1872 tracked Payments plugins: health 86 vs 68 average · rating, weighted for review count, 4.2★ vs 3.7★.
Where it ranks in wp.org search
Main keywords, best position first
- #2 paylater
- #3 woocommerce paypal express checkout
- #4 gateway paypal
- #5 paypal for woocommerce
- #5 paypal standard Up 1
- #10 debit card Down 2
- #10 payment gateway Down 1
- #10 paypal
Tags still to break into the top 24: credit card.
What to fix first
- 1
Swap “credit card” for “paypal for woocommerce”
“credit card” isn't earning its slot: you're not in the first 24 results for its own search. “paypal for woocommerce” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- 2
Check what changed in recent releases and reviews, then promote the fix.
30-day download momentum is -12% while the Payments category median is +7%. The decline is steeper than the market, which points at something plugin-specific.
Ranking signals
Listing score 96/100
- Update recency Strong
Updated 29 days ago
- WP compatibility Strong
Tested up to WordPress 7.1.4, the current branch or newer
- Rating quality Strong
4.2★ over 79 reviews, weighted for review count to 4.2★
- Listing tuning Strong
5 of 5 tags set · short description in place
What we found
Downloads are cooling
Needs work30-day download momentum is -12% while the Payments category median is +7%. The decline is steeper than the market, which points at something plugin-specific.
What to do: Check what changed in recent releases and reviews, then promote the fix.
Readme fails 1 of 8 AI readiness checks
OpportunityAI assistants recommend what they can quote. Failing: names who it is for. Never says who the plugin is for or what they use it for.
What to do: Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists. For the same check on your plugin's own website, run the free AI visibility scan from AgentVania.
Run the free AI visibility scan →Light support activity. Few recent support threads, so there is no backlog to report.
Actively maintained. Updated within the last quarter, a strong trust and ranking signal.
No open vulnerabilities recorded. No unpatched security advisory is recorded against this plugin.
Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
WP Mayor
Plugin promotion & growth
Work through the fixes, then put Payment Gateway of PayPal for WooCommerce in front of the right audience.
WP Mayor reviews and newsletter features reach WordPress users who are choosing plugins.
- A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
- Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
- A sponsored placement. Targeted visibility across WP Mayor for a defined campaign.