Plugin audit
FFL Checkout by Texas Technology Group
FFL Checkout by Texas Technology Group is solid but leaving growth on the table.
Active installs
20+
Rating
5.0★
wp.org · 5 reviews
Downloads / 30d
80
Momentum
-16% low volume
30d vs the 30d before
Against 9561 tracked eCommerce plugins: health 65 vs 71 average · rating, weighted for review count, 4.2★ vs 3.8★.
Where it ranks in wp.org search
Main keywords, best position first
- #2 ffl gun dealers
- #3 gun dealer
- #3 gun dealers
- #4 ffl
- #4 ffl checkout
- #4 ffl dealers
Tags still to break into the top 24: e commerce checkout, map.
What to fix first
- 1
Ship an update
Last release was 478 days ago. wp.org lowers a listing's search weight once it goes about 180 days without a release.
- 2
Ask happy users for a review
5 reviews so far. wp.org gives the rating more weight as the count grows past 25.
- 3
“e commerce checkout” and “map” aren't earning a slot
You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Ranking signals
Listing score 72/100
- Update recency Holding it back
Updated 478 days ago, past the ~180 days where wp.org starts discounting
- WP compatibility Strong
Tested up to WordPress 6.8.12; the current branch is 7.1
- Rating quality Holding it back
5.0★ over 5 reviews, weighted for review count to 4.2★ and held back under 25 reviews
- Listing tuning Strong
5 of 5 tags set · short description in place
What we found
Update cadence is slipping
Needs workLast updated 16 months ago. Freshness is one of the strongest directory-ranking signals.
What to do: Get back on a visible release cadence, even minor releases.
Review volume is thin
OpportunityOnly 5 ratings. A handful of reviews makes your star average fragile and weakens trust at install time.
What to do: Run a structured in-plugin review prompt and a review campaign.
Readme fails 2 of 8 AI readiness checks
OpportunityAI assistants recommend what they can quote. Failing: names who it is for and tags match the text. Never says who the plugin is for or what they use it for.
What to do: Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists. For the same check on your plugin's own website, run the free AI visibility scan from AgentVania.
Run the free AI visibility scan →Small download base. 80 downloads in 30 days, so a -16% move is a few installs rather than a trend.
Light support activity. Few recent support threads, so there is no backlog to report.
No open vulnerabilities recorded. No unpatched security advisory is recorded against this plugin.
Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
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