Plugin audit
Ailo
Ailo is solid but leaving growth on the table.
Active installs
1K+
Rating
4.9★
wp.org · 12 reviews
Downloads / 30d
2.4K
Momentum
-27%
30d vs the 30d before
Against 555 tracked Multilingual plugins: health 88 vs 68 average · rating, weighted for review count, 4.4★ vs 3.8★.
Where it ranks in wp.org search
Main keywords, best position first
- #1 clean slug
- #3 ai translator Down 1
- #3 slug Down 1
- #5 translator
- #6 page translator Down 1
- #6 slugs Down 4
- #6 translate slug
- #13 english Down 5
Tags still to break into the top 24: multilingual, seo, translation.
What to fix first
- 1
Ask happy users for a review
12 reviews so far. wp.org gives the rating more weight as the count grows past 25.
- 2
Swap “multilingual” and “seo” for “translator” and “english”
“multilingual” isn't earning its slot: you're not in the first 24 results for its own search. “translator” sits at #5 untagged, close enough for a declared tag to move it up. “seo” isn't earning its slot: you're not in the first 24 results for its own search. “english” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- 3
Down 6 places since 2026-09-18, now #24. Check what shipped around then, and what moved above you.
- 4
Check what changed in recent releases and reviews, then promote the fix.
30-day download momentum is -27% while the Multilingual category median is +6%. The decline is steeper than the market, which points at something plugin-specific.
Ranking signals
Listing score 92/100
- Update recency Strong
Updated 21 days ago
- WP compatibility Strong
Tested up to WordPress 7.1.4, the current branch or newer
- Rating quality Holding it back
4.9★ over 12 reviews, weighted for review count to 4.3★ and held back under 25 reviews
- Listing tuning Strong
5 of 5 tags set · short description in place
What we found
Downloads are cooling
Needs work30-day download momentum is -27% while the Multilingual category median is +6%. The decline is steeper than the market, which points at something plugin-specific.
What to do: Check what changed in recent releases and reviews, then promote the fix.
Review volume is thin
OpportunityOnly 12 ratings. A handful of reviews makes your star average fragile and weakens trust at install time.
What to do: Run a structured in-plugin review prompt and a review campaign.
Light support activity. Few recent support threads, so there is no backlog to report.
Actively maintained. Updated within the last quarter, a strong trust and ranking signal.
No open vulnerabilities recorded. No unpatched security advisory is recorded against this plugin.
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Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
WP Mayor
Plugin promotion & growth
Work through the fixes, then put Ailo in front of the right audience.
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