Running audit
Headers Security Advanced & HSTS WP
- Pulling install history
- Scoring plugin health
- Checking ranking factors
- Reading recent reviews
- Writing your report
Plugin audit
Headers Security Advanced & HSTS WP
Headers Security Advanced & HSTS WP is solid but leaving growth on the table.
Active installs
90K+
Rating
4.9★
wp.org · 79 reviews
Downloads / 30d
47.5K
Momentum
-25%
30d vs the 30d before
Against 1786 tracked Security plugins: health 77 vs 66 average · rating, weighted for review count, 4.7★ vs 3.8★.
What we found
Downloads are cooling
Needs work30-day download momentum is -25% while the Security category median is +2%. The decline is steeper than the market, which points at something plugin-specific.
What to do: A coordinated content and outreach push can re-ignite installs.
Readme fails 2 of 8 AI readiness checks
OpportunityAI assistants recommend what they can quote. Failing: says what it does and names who it is for. Short description leans on hype words instead of saying what the plugin does.
What to do: Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists. For the same check on your plugin's own website, run the free AI visibility scan from AgentVania.
Run the free AI visibility scan →Light support activity. Few recent support threads, so there is no backlog to report.
Actively maintained. Updated within the last quarter, a strong trust and ranking signal.
No open vulnerabilities recorded. No unpatched security advisory is recorded against this plugin.
Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
WP Mayor
Plugin promotion & growth
Close the gaps above, then put Headers Security Advanced & HSTS WP in front of the right audience.
WP Mayor helps plugin teams sharpen the product story and amplify it to a high-intent WordPress audience.
- A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
- Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
- A new-features video. A short video walking through what is new and why it matters.
- A sponsored placement. Targeted visibility across WP Mayor for a defined campaign.
- Growth consulting. Work with our team directly on positioning, distribution and conversion.