Running audit
Image Optimizer
- Pulling install history
- Scoring plugin health
- Checking ranking factors
- Reading recent reviews
- Writing your report
Plugin audit
Image Optimizer
Image Optimizer is solid but leaving growth on the table.
Active installs
1M+
Rating
1.7★
81 reviews
Downloads / 30d
219K
Momentum
+50%
30d vs the 30d before
Against 1806 tracked Performance plugins: health 69 vs 69 average · rating 2.01★ vs 3.81★.
What we found
Unusually few reviews for its size
Critical1M+ installs but only 81 reviews (1.7★ from those who did review). Plugins bundled with a host, shipped alongside a parent product, or installed once and never thought about again all show this shape. Read the ratio as a question, not a verdict.
What to do: Watch the surge: sustained growth with improving reviews clears this flag.
Rating below category benchmark
Needs workYour adjusted 2.01★ trails the Performance average of 3.81★.
What to do: Close the gap with targeted UX fixes and review recovery.
Readme fails 3 of 8 AI readiness checks
Needs workAI assistants recommend what they can quote. Failing: says what it does, names who it is for and tags match the text. Short description names no action; say what the plugin does for the site.
What to do: Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists. For the same check on your plugin's own website, run the free AI visibility scan from AgentVania.
Run the free AI visibility scan →Strong momentum. Downloads are accelerating (+50% vs prior month). Good moment to amplify.
Actively maintained. Updated within the last quarter, a strong trust and ranking signal.
Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
WP Mayor
Plugin promotion & growth
Close the gaps above, then put Image Optimizer in front of the right audience.
WP Mayor helps plugin teams sharpen the product story and amplify it to a high-intent WordPress audience.
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- Growth consulting. Work with our team directly on positioning, distribution and conversion.