Running audit
Image Optimization
- Pulling install history
- Scoring plugin health
- Checking ranking factors
- Reading recent reviews
- Writing your report
Plugin audit
Image Optimization
Image Optimization is solid but leaving growth on the table.
Active installs
1M+
Rating
1.7★
77 reviews
Downloads / 30d
184.5K
Momentum
-74%
30d vs the 30d before
Against 1076 tracked Performance plugins: health 65 vs 67 average · rating 1.96★ vs 3.90★.
What we found
Unusually few reviews for its size
Critical1M+ installs but only 77 reviews (1.7★ from those who did review). Plugins bundled with a host, shipped alongside a parent product, or installed once and never thought about again all show this shape. Read the ratio as a question, not a verdict.
What to do: Watch the surge: sustained growth with improving reviews clears this flag.
Downloads are cooling
Needs work30-day download momentum is -74% while the Performance category median is +13%. The decline is steeper than the market, which points at something plugin-specific.
What to do: A coordinated content + outreach push can re-ignite installs.
Rating below category benchmark
Needs workYour adjusted 1.96★ trails the Performance average of 3.90★.
What to do: Close the gap with targeted UX fixes and review recovery.
Actively maintained. Updated within the last quarter, a strong trust and ranking signal.
Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
WP Mayor
Plugin promotion & growth
Close the gaps above, then put Image Optimization in front of the right audience.
WP Mayor helps plugin teams sharpen the product story and amplify it to a high-intent WordPress audience.
- A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
- Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
- A new-features video. A short video walking through what is new and why it matters.
- A sponsored placement. Targeted visibility across WP Mayor for a defined campaign.
- Growth consulting. Work with our team directly on positioning, distribution and conversion.