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Plugin audit

MimeTypes Link Icons

MimeTypes Link Icons is solid but leaving growth on the table.

Active installs

8K+

Rating

5.0★

wp.org · 26 reviews

Downloads / 30d

1.3K

Momentum

+46%

30d vs the 30d before

Where it ranks in wp.org search

Main keywords, best position first

What to fix first

  1. 1

    Set "Tested up to" to WordPress 7.1

    Tested up to WordPress 6.7.11; the current branch is 7.1. Matching the current branch keeps its full search weight.

  2. 2

    Slipping on “file icons”

    Down 7 places since 2026-09-25, now #16. Check what shipped around then, and what moved above you.

  3. 3

    Slipping on “icons”

    Down 6 places since 2026-09-18, now #19. Check what shipped around then, and what moved above you.

  4. 4

    One page off on “mime type”

    #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.

  5. 5

    Get back on a visible release cadence, even minor releases.

    Last updated 7 months ago. Freshness is one of the strongest directory-ranking signals.

Ranking signals

Listing score 84/100

  • Update recency Strong

    Updated 222 days ago, past the ~180 days where wp.org starts discounting

  • WP compatibility Holding it back

    Tested up to WordPress 6.7.11; the current branch is 7.1

  • Rating quality Strong

    5.0★ over 26 reviews, weighted for review count to 4.4★

  • Listing tuning Strong

    3 of 5 tags set · short description in place

What we found

1 to fix 2 opportunity 1 market context 2 strengths
!

Update cadence is slipping

Needs work

Last updated 7 months ago. Freshness is one of the strongest directory-ranking signals.

What to do: Get back on a visible release cadence, even minor releases.

↗

Healthy but under-discovered

Opportunity

This plugin scores 85/100 on health yet sits at 8,000 installs. The product is good; distribution is the gap.

What to do: A WP Mayor review and placement can put it in front of the right audience.

↗

Readme fails 2 of 8 AI readiness checks

Opportunity

AI assistants recommend what they can quote. Failing: names what it works with and tags match the text. Names no plugin, service or platform it works with.

What to do: Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists. For the same check on your plugin's own website, run the free AI visibility scan from AgentVania.

Run the free AI visibility scan →
≈

Light support activity. Few recent support threads, so there is no backlog to report.

✓

Strong momentum. Downloads are accelerating (+46% vs prior month).

✓

No open vulnerabilities recorded. No unpatched security advisory is recorded against this plugin.

Downloads, last 2 years

From our own archive, not wp.org's current-week figure.

05 Nov 2026

WP Mayor

Plugin promotion & growth

MimeTypes Link Icons is a strong product that not enough people know about.

A WP Mayor review and placement put it in front of WordPress users who are choosing plugins.

  • A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
  • Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
  • A sponsored placement. Targeted visibility across WP Mayor for a defined campaign.
Plugin MimeTypes Link Icons

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