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Plugin audit

New User Approve

New User Approve is healthy and under-discovered, a promotion opportunity.

Active installs

20K+

Rating

4.3★

wp.org · 131 reviews

Downloads / 30d

7.2K

Momentum

+46%

30d vs the 30d before

Against 2349 tracked Login & Users plugins: health 85 vs 62 average · rating, weighted for review count, 4.3★ vs 3.8★.

Where it ranks in wp.org search

Main keywords, best position first

Tags still to break into the top 24: registration, users.

What to fix first

  1. 1

    Swap “registration”, “users” and “user registration” for “deny”, “moderate” and “fake”

    “registration” isn't earning its slot: you're not in the first 24 results for its own search. “deny” sits at #6 untagged, close enough for a declared tag to move it up. “users” isn't earning its slot: you're not in the first 24 results for its own search. “moderate” sits at #9 untagged, close enough for a declared tag to move it up. “user registration” isn't earning its slot: it only gets you to #12. “fake” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.

  2. 2

    One page off on “user registration”

    #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.

Ranking signals

Listing score 96/100

  • Update recency Strong

    Updated 37 days ago

  • WP compatibility Strong

    Tested up to WordPress 7.1.4, the current branch or newer

  • Rating quality Strong

    4.3★ over 131 reviews, weighted for review count to 4.2★

  • Listing tuning Strong

    5 of 5 tags set · short description in place

What we found

2 opportunity 1 market context 3 strengths
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Healthy but under-discovered

Opportunity

This plugin scores 85/100 on health yet sits at 20,000 installs. The product is good; distribution is the gap.

What to do: A WP Mayor review and placement can put it in front of the right audience.

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Readme fails 1 of 8 AI readiness checks

Opportunity

AI assistants recommend what they can quote. Failing: says what it does. Short description names no action; say what the plugin does for the site.

What to do: Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists. For the same check on your plugin's own website, run the free AI visibility scan from AgentVania.

Run the free AI visibility scan →
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Light support activity. Few recent support threads, so there is no backlog to report.

✓

Strong momentum. Downloads are accelerating (+46% vs prior month).

✓

Actively maintained. Updated within the last quarter, a strong trust and ranking signal.

✓

No open vulnerabilities recorded. No unpatched security advisory is recorded against this plugin.

Downloads, last 2 years

From our own archive, not wp.org's current-week figure.

2006 Nov 2026

WP Mayor

Plugin promotion & growth

New User Approve is a strong product that not enough people know about.

A WP Mayor review and placement put it in front of WordPress users who are choosing plugins.

  • A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
  • Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
  • A sponsored placement. Targeted visibility across WP Mayor for a defined campaign.
Plugin New User Approve

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