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Running audit

PrettyLinks

  • Pulling install history
  • Scoring plugin health
  • Checking ranking factors
  • Reading recent reviews
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93 Audit · A

Plugin audit

PrettyLinks

PrettyLinks is solid but leaving growth on the table.

Active installs

200K+

Rating

4.8★

1317 reviews

Downloads / 30d

253.7K

Momentum

-35%

30d vs the 30d before

Against 1028 tracked Analytics plugins: health 93 vs 64 average · rating 4.84★ vs 3.82★.

What we found

1 to fix 2 strengths
!

Downloads are cooling

Needs work

30-day download momentum is -35% while the Analytics category median is +17%. The decline is steeper than the market, which points at something plugin-specific.

What to do: A coordinated content + outreach push can re-ignite installs.

Actively maintained. Updated within the last quarter, a strong trust and ranking signal.

Trusted by users. 1317 reviews at 4.84★ adjusted, a durable reputation.

Downloads, last 2 years

From our own archive, not wp.org's current-week figure.

Full report for PrettyLinks →
1.3KDownloads · Aug 26

WP Mayor

Plugin promotion & growth

Close the gaps above, then put PrettyLinks in front of the right audience.

WP Mayor helps plugin teams sharpen the product story and amplify it to a high-intent WordPress audience.

  • A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
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  • A new-features video. A short video walking through what is new and why it matters.
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  • Growth consulting. Work with our team directly on positioning, distribution and conversion.
Plugin PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links

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