Plugin audit
Product Expiry for WooCommerce
Product Expiry for WooCommerce is healthy and under-discovered, a promotion opportunity.
Active installs
1K+
Rating
4.5★
wp.org · 13 reviews
Downloads / 30d
662
Momentum
+16% low volume
30d vs the 30d before
Where it ranks in wp.org search
Main keywords, best position first
- #1 expiry date
- #1 product expiry
- #2 expiry
- #3 perishable
- #9 expire products Down 1
- #11 expiration date Down 3
- #11 expired
- #24 expire Down 1
Tags still to break into the top 24: countdown.
What to fix first
- 1
Ask happy users for a review
13 reviews so far. wp.org gives the rating more weight as the count grows past 25.
- 2
Swap “countdown” for “expired”
“countdown” isn't earning its slot: you're not in the first 24 results for its own search. “expired” sits at #11 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- 3
One page off on “expiration date”
#11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Ranking signals
Listing score 92/100
- Update recency Strong
Updated 77 days ago
- WP compatibility Strong
Tested up to WordPress 7.1.4, the current branch or newer
- Rating quality Holding it back
4.5★ over 13 reviews, weighted for review count to 4.2★ and held back under 25 reviews
- Listing tuning Strong
5 of 5 tags set · short description in place
What we found
Review volume is thin
OpportunityOnly 13 ratings. A handful of reviews makes your star average fragile and weakens trust at install time.
What to do: Run a structured in-plugin review prompt and a review campaign.
Healthy but under-discovered
OpportunityThis plugin scores 87/100 on health yet sits at 1,000 installs. The product is good; distribution is the gap.
What to do: A WP Mayor review and placement can put it in front of the right audience.
Readme fails 1 of 8 AI readiness checks
OpportunityAI assistants recommend what they can quote. Failing: names who it is for. Never says who the plugin is for or what they use it for.
What to do: Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists. For the same check on your plugin's own website, run the free AI visibility scan from AgentVania.
Run the free AI visibility scan →Small download base. 662 downloads in 30 days, so a +16% move is a few installs rather than a trend.
Light support activity. Few recent support threads, so there is no backlog to report.
Actively maintained. Updated within the last quarter, a strong trust and ranking signal.
No open vulnerabilities recorded. No unpatched security advisory is recorded against this plugin.
Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
WP Mayor
Plugin promotion & growth
Product Expiry for WooCommerce is a strong product that not enough people know about.
A WP Mayor review and placement put it in front of WordPress users who are choosing plugins.
- A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
- Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
- A sponsored placement. Targeted visibility across WP Mayor for a defined campaign.