Plugin audit
Shatner
Shatner has urgent issues capping its growth.
Active installs
70+
Rating
3.8★
wp.org · 19 reviews
Downloads / 30d
96
Momentum
-29% low volume
30d vs the 30d before
Against 9594 tracked eCommerce plugins: health 43 vs 71 average · rating, weighted for review count, 3.8★ vs 3.8★.
Where it ranks in wp.org search
Not yet in the top 24 results for any search we track. The fixes below are what move it in.
Tags still to break into the top 24: donation, fee donation woocommerce, free name your own price.
What to fix first
- 1
Ship a compatibility release to reset the freshness signal.
No update in 150 months. wp.org search heavily penalizes stale plugins, and users look for a recent release.
- 2
Set "Tested up to" to WordPress 7.1
Tested up to WordPress 3.6.1; the current branch is 7.1. Matching the current branch keeps its full search weight.
- 3
“donation”, “fee donation woocommerce” and “free name your own price” aren't earning a slot
You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
- 4
Readme fails 7 of 8 AI readiness checks
Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists.
Ranking signals
Listing score 41/100
- Update recency Holding it back
Updated 4491 days ago, past the ~180 days where wp.org starts discounting
- WP compatibility Holding it back
Tested up to WordPress 3.6.1; the current branch is 7.1
- Rating quality Strong
3.8★ over 19 reviews, weighted for review count to 4.0★ and held back under 25 reviews
- Listing tuning Strong
5 of 5 tags set · short description in place
What we found
No update in 150 months
Criticalwp.org search heavily penalizes stale plugins, and users look for a recent release.
What to do: Ship a compatibility release to reset the freshness signal.
Readme fails 7 of 8 AI readiness checks
Needs workAI assistants recommend what they can quote. Failing: says what it does, has a faq, faq asks real questions, names who it is for, headings and lists, enough to quote and tags match the text. Short description is 39 characters, too short to say what the plugin does.
What to do: Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists. For the same check on your plugin's own website, run the free AI visibility scan from AgentVania.
Run the free AI visibility scan →Review volume is thin
OpportunityOnly 19 ratings. A handful of reviews makes your star average fragile and weakens trust at install time.
What to do: Run a structured in-plugin review prompt and a review campaign.
Small download base. 96 downloads in 30 days, so a -29% move is a few installs rather than a trend.
Light support activity. Few recent support threads, so there is no backlog to report.
No open vulnerabilities recorded. No unpatched security advisory is recorded against this plugin.
Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
WP Mayor
Plugin promotion & growth
Work through the fixes, then put Shatner in front of the right audience.
WP Mayor reviews and newsletter features reach WordPress users who are choosing plugins.
- A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
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