Running audit
Email Deliverability
- Pulling install history
- Scoring plugin health
- Checking ranking factors
- Reading recent reviews
- Writing your report
Plugin audit
Email Deliverability
Email Deliverability is solid but leaving growth on the table.
Active installs
200K+
Rating
2.5★
17 reviews
Downloads / 30d
27.4K
Momentum
-19%
30d vs the 30d before
Against 2127 tracked Email & Marketing plugins: health 78 vs 66 average · rating 3.06★ vs 3.78★.
What we found
Unusually few reviews for its size
Critical200K+ installs but only 17 reviews (2.5★ from those who did review). Plugins bundled with a host, shipped alongside a parent product, or installed once and never thought about again all show this shape. Read the ratio as a question, not a verdict.
What to do: Watch the surge: sustained growth with improving reviews clears this flag.
Downloads are cooling
Needs work30-day download momentum is -19% while the Email & Marketing category median is +5%. The decline is steeper than the market, which points at something plugin-specific.
What to do: A coordinated content + outreach push can re-ignite installs.
Rating below category benchmark
Needs workYour adjusted 3.06★ trails the Email & Marketing average of 3.78★.
What to do: Close the gap with targeted UX fixes and review recovery.
Review volume is thin
OpportunityOnly 17 ratings. A handful of reviews makes your star average fragile and weakens trust at install time.
What to do: Run a structured in-plugin review prompt and a review campaign.
Readme fails 1 of 8 AI readiness checks
OpportunityAI assistants recommend what they can quote. Failing: names who it is for. One audience phrase ("if you have"); say who the plugin is for and what they use it for.
What to do: Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists. For the same check on your plugin's own website, run the free AI visibility scan from AgentVania.
Run the free AI visibility scan →Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
WP Mayor
Plugin promotion & growth
Close the gaps above, then put Email Deliverability in front of the right audience.
WP Mayor helps plugin teams sharpen the product story and amplify it to a high-intent WordPress audience.
- A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
- Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
- A new-features video. A short video walking through what is new and why it matters.
- A sponsored placement. Targeted visibility across WP Mayor for a defined campaign.
- Growth consulting. Work with our team directly on positioning, distribution and conversion.