Plugin audit
Sticky CTA
Sticky CTA is solid but leaving growth on the table.
Active installs
90+
Rating
4.7★
wp.org · 12 reviews
Downloads / 30d
102
Momentum
+16% low volume
30d vs the 30d before
Where it ranks in wp.org search
Main keywords, best position first
- #14 sticky cta Down 2
Tags still to break into the top 24: cta plugin, floating buttons, sticky buttons.
What to fix first
- 1
Ship an update
Last release was 687 days ago. wp.org lowers a listing's search weight once it goes about 180 days without a release.
- 2
Ask happy users for a review
12 reviews so far. wp.org gives the rating more weight as the count grows past 25.
- 3
Set "Tested up to" to WordPress 7.1
Tested up to WordPress 6.7.11; the current branch is 7.1. Matching the current branch keeps its full search weight.
- 4
#14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- 5
“cta plugin”, “floating buttons” and “sticky buttons” aren't earning a slot
You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Ranking signals
Listing score 65/100
- Update recency Holding it back
Updated 687 days ago, past the ~180 days where wp.org starts discounting
- WP compatibility Holding it back
Tested up to WordPress 6.7.11; the current branch is 7.1
- Rating quality Holding it back
4.7★ over 12 reviews, weighted for review count to 4.2★ and held back under 25 reviews
- Listing tuning Strong
4 of 5 tags set · short description in place
What we found
Update cadence is slipping
Needs workLast updated 23 months ago. Freshness is one of the strongest directory-ranking signals.
What to do: Get back on a visible release cadence, even minor releases.
Review volume is thin
OpportunityOnly 12 ratings. A handful of reviews makes your star average fragile and weakens trust at install time.
What to do: Run a structured in-plugin review prompt and a review campaign.
Readme fails 2 of 8 AI readiness checks
OpportunityAI assistants recommend what they can quote. Failing: names who it is for and names what it works with. One audience phrase ("perfect for"); say who the plugin is for and what they use it for.
What to do: Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists. For the same check on your plugin's own website, run the free AI visibility scan from AgentVania.
Run the free AI visibility scan →Small download base. 102 downloads in 30 days, so a +16% move is a few installs rather than a trend.
Light support activity. Few recent support threads, so there is no backlog to report.
No open vulnerabilities recorded. No unpatched security advisory is recorded against this plugin.
Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
WP Mayor
Plugin promotion & growth
Work through the fixes, then put Sticky CTA in front of the right audience.
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