Plugin audit
Stripe Tax
Stripe Tax is solid but leaving growth on the table.
Active installs
30K+
Rating
2.0★
wp.org · 4 reviews
Downloads / 30d
22.1K
Momentum
-41%
30d vs the 30d before
Against 1869 tracked Payments plugins: health 79 vs 68 average · rating, weighted for review count, 3.4★ vs 3.7★.
Where it ranks in wp.org search
Main keywords, best position first
- #1 sales tax filing
- #1 tax automation
- #1 taxation
- #3 gst tax Down 1
- #3 sales tax Down 1
- #3 state sales tax Down 1
- #3 tax
- #8 gst Up 1
Tags still to break into the top 24: shipping.
What to fix first
- 1
Ask happy users for a review
4 reviews so far. wp.org gives the rating more weight as the count grows past 25.
- 2
#12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- 3
“shipping” isn't earning a slot
You list it, but you're not in the first 24 results for that search. WordPress.org counts only your first five tags, so free the slot for a search you can win.
- 4
Check what changed in recent releases and reviews, then promote the fix.
30-day download momentum is -41% while the Payments category median is +8%. The decline is steeper than the market, which points at something plugin-specific.
- 5
Readme fails 3 of 8 AI readiness checks
Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists.
Ranking signals
Listing score 87/100
- Update recency Strong
Updated 22 days ago
- WP compatibility Strong
Tested up to WordPress 7.1.4, the current branch or newer
- Rating quality Holding it back
2.0★ over 4 reviews, weighted for review count to 3.9★ and held back under 25 reviews
- Listing tuning Strong
4 of 5 tags set · short description in place
What we found
Downloads are cooling
Needs work30-day download momentum is -41% while the Payments category median is +8%. The decline is steeper than the market, which points at something plugin-specific.
What to do: Check what changed in recent releases and reviews, then promote the fix.
Rating below category benchmark
Needs workYour rating, weighted for review count, is 3.4★ and trails the Payments average of 3.7★.
What to do: Close the gap with targeted UX fixes and review recovery.
Readme fails 3 of 8 AI readiness checks
Needs workAI assistants recommend what they can quote. Failing: has a faq, faq asks real questions and names who it is for. No FAQ section.
What to do: Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists. For the same check on your plugin's own website, run the free AI visibility scan from AgentVania.
Run the free AI visibility scan →Review volume is thin
OpportunityOnly 4 ratings. A handful of reviews makes your star average fragile and weakens trust at install time.
What to do: Run a structured in-plugin review prompt and a review campaign.
Light support activity. Few recent support threads, so there is no backlog to report.
Actively maintained. Updated within the last quarter, a strong trust and ranking signal.
No open vulnerabilities recorded. No unpatched security advisory is recorded against this plugin.
Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
WP Mayor
Plugin promotion & growth
Work through the fixes, then put Stripe Tax in front of the right audience.
WP Mayor reviews and newsletter features reach WordPress users who are choosing plugins.
- A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
- Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
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