Plugin audit
Sydney Toolbox
Sydney Toolbox is solid but leaving growth on the table.
Versus 3 tracked Custom fields plugins: health 48 vs avg 76 · rating 2.99★ vs 4.12★.
What we found
Update cadence is slipping
Needs workLast updated 19 months ago. Freshness is one of the strongest directory-ranking signals.
Recommended: Get back on a visible release cadence, even minor releases.
Downloads are cooling
Needs work30-day download momentum is -24% versus the prior month.
Recommended: A coordinated content + outreach push can re-ignite installs.
Rating below category benchmark
Needs workYour adjusted 2.99★ trails the Custom fields average of 4.12★.
Recommended: Close the gap with targeted UX fixes and review recovery.
Review volume is thin
OpportunityOnly 15 ratings. A handful of reviews makes your star average fragile and weakens trust at install time.
Recommended: Run a structured in-plugin review prompt and a review campaign.
Grow with WP Mayor
Close the gaps above, then put Sydney Toolbox in front of the right audience.
WP Mayor helps plugin teams sharpen the product story and amplify it to a high-intent WordPress audience.
- A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
- Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
- A new-features video. A short video walking through what is new and why it matters.
- A sponsored placement. Targeted visibility across WP Mayor for a defined campaign.
- Growth consulting. Work with our team directly on positioning, distribution and conversion.