Running audit
The Events Calendar
- Pulling install history
- Scoring plugin health
- Checking ranking factors
- Reading recent reviews
- Writing your report
Plugin audit
The Events Calendar
The Events Calendar is solid but leaving growth on the table.
Active installs
600K+
Rating
4.2★
2450 reviews
Downloads / 30d
828.0K
Momentum
-21%
30d vs the 30d before
Against 979 tracked Booking & Events plugins: health 92 vs 67 average · rating 4.24★ vs 3.83★.
What we found
Downloads are cooling
Needs work30-day download momentum is -21% while the Booking & Events category median is +12%. The decline is steeper than the market, which points at something plugin-specific.
What to do: A coordinated content + outreach push can re-ignite installs.
Actively maintained. Updated within the last quarter, a strong trust and ranking signal.
Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
WP Mayor
Plugin promotion & growth
Close the gaps above, then put The Events Calendar in front of the right audience.
WP Mayor helps plugin teams sharpen the product story and amplify it to a high-intent WordPress audience.
- A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
- Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
- A new-features video. A short video walking through what is new and why it matters.
- A sponsored placement. Targeted visibility across WP Mayor for a defined campaign.
- Growth consulting. Work with our team directly on positioning, distribution and conversion.