Plugin audit
The Events Calendar: Category Colors
The Events Calendar: Category Colors is solid but leaving growth on the table.
Active installs
4K+
Rating
5.0★
wp.org · 61 reviews
Downloads / 30d
817
Momentum
+53% low volume
30d vs the 30d before
Against 1857 tracked Booking & Events plugins: health 74 vs 69 average · rating, weighted for review count, 4.8★ vs 3.8★.
Where it ranks in wp.org search
Main keywords, best position first
- #11 colors Down 4
- #19 change background colors Down 3
- #23 color
Tags still to break into the top 24: calendar, category, events.
What to fix first
- 1
Ship an update
Last release was 416 days ago. wp.org lowers a listing's search weight once it goes about 180 days without a release.
- 2
Set "Tested up to" to WordPress 7.1
Tested up to WordPress 6.7.11; the current branch is 7.1. Matching the current branch keeps its full search weight.
- 3
“calendar”, “category” and “events” aren't earning a slot
You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
- 4
Readme fails 4 of 8 AI readiness checks
Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists.
Ranking signals
Listing score 78/100
- Update recency Holding it back
Updated 416 days ago, past the ~180 days where wp.org starts discounting
- WP compatibility Holding it back
Tested up to WordPress 6.7.11; the current branch is 7.1
- Rating quality Strong
5.0★ over 61 reviews, weighted for review count to 4.6★
- Listing tuning Strong
4 of 5 tags set · short description in place
What we found
Update cadence is slipping
Needs workLast updated 14 months ago. Freshness is one of the strongest directory-ranking signals.
What to do: Get back on a visible release cadence, even minor releases.
Readme fails 4 of 8 AI readiness checks
Needs workAI assistants recommend what they can quote. Failing: names who it is for, names what it works with, headings and lists and enough to quote. Never says who the plugin is for or what they use it for.
What to do: Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists. For the same check on your plugin's own website, run the free AI visibility scan from AgentVania.
Run the free AI visibility scan →Healthy but under-discovered
OpportunityThis plugin scores 74/100 on health yet sits at 4,000 installs. The product is good; distribution is the gap.
What to do: A WP Mayor review and placement can put it in front of the right audience.
Small download base. 817 downloads in 30 days, so a +53% move is a few installs rather than a trend.
Light support activity. Few recent support threads, so there is no backlog to report.
No open vulnerabilities recorded. No unpatched security advisory is recorded against this plugin.
Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
WP Mayor
Plugin promotion & growth
The Events Calendar: Category Colors is a strong product that not enough people know about.
A WP Mayor review and placement put it in front of WordPress users who are choosing plugins.
- A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
- Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
- A sponsored placement. Targeted visibility across WP Mayor for a defined campaign.