Plugin audit
Vipps/MobilePay recurring payments for WooCommerce
Vipps/MobilePay recurring payments for WooCommerce is solid but leaving growth on the table.
Active installs
70+
Rating
2.3★
wp.org · 3 reviews
Downloads / 30d
102
Momentum
+29% low volume
30d vs the 30d before
Against 1869 tracked Payments plugins: health 64 vs 68 average · rating, weighted for review count, 3.6★ vs 3.7★.
Where it ranks in wp.org search
Not yet in the top 24 results for any search we track. The fixes below are what move it in.
Tags still to break into the top 24: mobilepay, recurring payments, subscriptions.
What to fix first
- 1
Ask happy users for a review
3 reviews so far. wp.org gives the rating more weight as the count grows past 25.
- 2
Ship an update
Last release was 387 days ago. wp.org lowers a listing's search weight once it goes about 180 days without a release.
- 3
Set "Tested up to" to WordPress 7.1
Tested up to WordPress 6.7.7; the current branch is 7.1. Matching the current branch keeps its full search weight.
- 4
“mobilepay”, “recurring payments” and “subscriptions” aren't earning a slot
You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Ranking signals
Listing score 71/100
- Update recency Holding it back
Updated 387 days ago, past the ~180 days where wp.org starts discounting
- WP compatibility Holding it back
Tested up to WordPress 6.7.7; the current branch is 7.1
- Rating quality Holding it back
2.3★ over 3 reviews, weighted for review count to 4.0★ and held back under 25 reviews
- Listing tuning Strong
5 of 5 tags set · short description in place
What we found
Update cadence is slipping
Needs workLast updated 13 months ago. Freshness is one of the strongest directory-ranking signals.
What to do: Get back on a visible release cadence, even minor releases.
Rating below category benchmark
Needs workYour rating, weighted for review count, is 3.6★ and trails the Payments average of 3.7★.
What to do: Close the gap with targeted UX fixes and review recovery.
Review volume is thin
OpportunityOnly 3 ratings. A handful of reviews makes your star average fragile and weakens trust at install time.
What to do: Run a structured in-plugin review prompt and a review campaign.
Small download base. 102 downloads in 30 days, so a +29% move is a few installs rather than a trend.
Light support activity. Few recent support threads, so there is no backlog to report.
No open vulnerabilities recorded. No unpatched security advisory is recorded against this plugin.
Downloads, last 2 years
From our own archive, not wp.org's current-week figure.
WP Mayor
Plugin promotion & growth
Work through the fixes, then put Vipps/MobilePay recurring payments for WooCommerce in front of the right audience.
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- A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
- Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
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