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88 Audit · A

Plugin audit

WowInvoice

WowInvoice is healthy and under-discovered, a promotion opportunity.

Active installs

100+

Rating

5.0★

wp.org · 12 reviews

Downloads / 30d

1K

Momentum

+142%

30d vs the 30d before

Against 9543 tracked eCommerce plugins: health 88 vs 71 average · rating, weighted for review count, 4.5★ vs 3.8★.

Where it ranks in wp.org search

Main keywords, best position first

What to fix first

  1. 1

    Ask happy users for a review

    12 reviews so far. wp.org gives the rating more weight as the count grows past 25.

  2. 2

    Swap “invoices” for “packing”

    “invoices” isn't earning its slot: it only gets you to #21. “packing” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.

  3. 3

    Slipping on “invoices”

    Down 9 places since 2026-10-06, now #21. Check what shipped around then, and what moved above you.

Ranking signals

Listing score 92/100

  • Update recency Strong

    Updated 6 days ago

  • WP compatibility Strong

    Tested up to WordPress 7.1.4, the current branch or newer

  • Rating quality Holding it back

    5.0★ over 12 reviews, weighted for review count to 4.3★ and held back under 25 reviews

  • Listing tuning Strong

    5 of 5 tags set · short description in place

What we found

3 opportunity 1 market context 3 strengths
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Review volume is thin

Opportunity

Only 12 ratings. A handful of reviews makes your star average fragile and weakens trust at install time.

What to do: Run a structured in-plugin review prompt and a review campaign.

↗

Healthy but under-discovered

Opportunity

This plugin scores 88/100 on health yet sits at 100 installs. The product is good; distribution is the gap.

What to do: A WP Mayor review and placement can put it in front of the right audience.

↗

Readme fails 2 of 8 AI readiness checks

Opportunity

AI assistants recommend what they can quote. Failing: names who it is for and headings and lists. Never says who the plugin is for or what they use it for.

What to do: Rewrite the readme so each failed check passes: say the job in the first line, answer real questions in the FAQ, name who it is for and what it works with, and use headings and lists. For the same check on your plugin's own website, run the free AI visibility scan from AgentVania.

Run the free AI visibility scan →
≈

Light support activity. Few recent support threads, so there is no backlog to report.

✓

Strong momentum. Downloads are accelerating (+142% vs prior month).

✓

Actively maintained. Updated within the last quarter, a strong trust and ranking signal.

✓

No open vulnerabilities recorded. No unpatched security advisory is recorded against this plugin.

Downloads, last 2 years

From our own archive, not wp.org's current-week figure.

234 Nov 2026

WP Mayor

Plugin promotion & growth

WowInvoice is a strong product that not enough people know about.

A WP Mayor review and placement put it in front of WordPress users who are choosing plugins.

  • A WP Mayor review. An independent, in-depth review in front of a high-intent audience.
  • Newsletter coverage. A feature in the WP Mayor newsletter, straight to subscribers.
  • A sponsored placement. Targeted visibility across WP Mayor for a defined campaign.
Plugin WowInvoice – PDF Invoices & Packing Slips

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