Ad Code Manager vs In-Post Ads

Head-to-head on the signals that matter, from the public WordPress.org data.

In-Post Ads is the only plugin here with enough reviews to score.

Ad Code Manager

by Automattic

Health C69

In-Post Ads

by AMP-MODE

Health D46

Active-install trajectory

Ad Code ManagerIn-Post Ads

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	Ad Code Manager	In-Post Ads
Active installs Modeled from the public "N+" band and recent downloads.	40–50	500–600 ✓
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	-33%	-29% ✓
Overall health	—	D · 46 ✓
Maintenance How recently the plugin was updated.	71/100 ✓	5/100
Rating quality Volume-adjusted review quality.	—	76/100 ✓
Support Share of forum threads marked resolved.	—	70/100 ✓
Rating (weighted for review count)	—	4.1★ ✓
Reviews	0	3 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	79/100 ✓	48/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low ✓	Elevated
Last updated	10mo ago ✓	3.5y ago
Downloads, last 30d	149	176 ✓
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	-9%	+17%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	0.1%	0.7% ✓
Category	Uncategorized	Uncategorized

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Ad Code ManagerIn-Post Ads

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.