Amazon Box vs Advanced Ads

Head-to-head on the signals that matter, from the public WordPress.org data.

Health D41

Health A89

Active-install trajectory

No change to chart. WordPress.org reports active installs in coarse bands, so neither plugin crossed a band during this window. The download trend below moves daily and is the better read over a period this short.

Metric	Amazon Box	Advanced Ads
Active installs Modeled from the public "N+" band and recent downloads.	10–20	100K–200K ✓
Install trend Change in active installs across the charted window.	0%	0%
Overall health	—	A · 89 ✓
Maintenance How recently the plugin was updated.	3/100	100/100 ✓
Rating quality Volume-adjusted review quality.	—	97/100 ✓
Support Share of forum threads marked resolved.	—	62/100 ✓
Rating (adjusted)	—	4.86★ ✓
Reviews	0	1,463 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	32/100	92/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	High	Low ✓
Last updated	8.9y ago	2mo ago ✓
Downloads · 30d	78	18.8K ✓
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	0.3%	0.9% ✓
Category	Uncategorized	Uncategorized

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Amazon BoxAdvanced Ads

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.