Better Google Analytics vs Universal Google Analytics (GA3 and GA4)

Head-to-head on the signals that matter, from the public WordPress.org data.

Better Google Analytics

by digitalpoint

Health D46

Universal Google Analytics (GA3 and GA4)

by Brontobytes

Health B84

Active-install trajectory

Better Google Analytics Universal Google Analytics (GA3 and GA4)

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	Better Google Analytics	Universal Google Analytics (GA3 and GA4)
Active installs Modeled from the public "N+" band and recent downloads.	2K–3K ✓	400–500
Install trend Change in active installs across the charted window.	-33%	-20% ✓
Overall health	D · 46	B · 84 ✓
Maintenance How recently the plugin was updated.	3/100	100/100 ✓
Rating quality Volume-adjusted review quality.	78/100 ✓	76/100
Support Share of forum threads marked resolved.	70/100	70/100
Rating (adjusted)	4.13★ ✓	4.06★
Reviews	34 ✓	2
Ranking optimization How well the listing is tuned to rank on wp.org.	53/100	89/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Elevated	Low ✓
Last updated	4.5y ago	1mo ago ✓
Downloads · 30d	221	301 ✓
Category	Analytics	Analytics

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Better Google Analytics Universal Google Analytics (GA3 and GA4)

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.