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Export/Import Media vs URL Image Importer

Head-to-head on the signals that matter, from the public WordPress.org data.

URL Image Importer and Export/Import Media are close on health (B · 84 vs B · 82). URL Image Importer has the stronger rating quality.

Active-install trajectory

Export/Import MediaURL Image Importer

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	Export/Import Media	URL Image Importer
Active installs Modeled from the public "N+" band and recent downloads.	1K–2K ✓	1K–2K
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	900+ → 1K+	+100% ✓
Overall health	B · 82	B · 84 ✓
Maintenance How recently the plugin was updated.	100/100	100/100
Rating quality Volume-adjusted review quality.	71/100	76/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (weighted for review count)	3.9★	4.1★ ✓
Reviews	3 ✓	2
Ranking optimization How well the listing is tuned to rank on wp.org.	89/100	89/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	1mo ago	1mo ago ✓
Downloads, last 30d	1.3K ✓	1.2K
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	-32%	+61%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	6.0%	9.1% ✓
Category	Media	Content & Feeds

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Export/Import MediaURL Image Importer

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.