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Custom New User Email Template vs Ultimate Member

Head-to-head on the signals that matter, from the public WordPress.org data.

Ultimate Member is the safest pick: health A · 89 against 82 for Custom New User Email Template, led by stronger rating quality.

Active-install trajectory

Custom New User Email Template moved up one install band, 100+ to 200+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	Custom New User Email Template	Ultimate Member
Active installs Modeled from the public "N+" band and recent downloads.	200–300	200K–300K ✓
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	+100% ✓	Stable
Overall health	B · 82	A · 89 ✓
Maintenance How recently the plugin was updated.	97/100	100/100 ✓
Rating quality Volume-adjusted review quality.	74/100	85/100 ✓
Support Share of forum threads marked resolved.	70/100	76/100 ✓
Rating (weighted for review count)	4.0★	4.4★ ✓
Reviews	1	1,445 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	88/100	93/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	4mo ago	3d ago ✓
Downloads, last 30d	193	221.4K ✓
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	+21%	+3%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	5.0% ✓	1.4%
Category	Login & Users	Membership

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Custom New User Email TemplateUltimate Member

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.