Custom Templates vs Template Kit

Head-to-head on the signals that matter, from the public WordPress.org data.

Custom Templates

by JohnnyPea

Health D41

Template Kit

by envato

Health B81

Active-install trajectory

Custom TemplatesTemplate Kit

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	Custom Templates	Template Kit
Active installs Modeled from the public "N+" band and recent downloads.	40–50	400K–500K ✓
Install trend Change in active installs across the charted window.	-20%	0% ✓
Overall health	—	B · 81 ✓
Maintenance How recently the plugin was updated.	3/100	100/100 ✓
Rating quality Volume-adjusted review quality.	—	66/100 ✓
Support Share of forum threads marked resolved.	—	70/100 ✓
Rating (weighted for review count)	—	3.6★ ✓
Reviews	0	16 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	36/100	76/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	High	Low ✓
Last updated	9.8y ago	2mo ago ✓
Downloads · 30d	69	38.8K ✓
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	1.2%	25% ✓
Category	Uncategorized	Page Builders

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Custom TemplatesTemplate Kit

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.