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Customize External Links and add Icon vs External Links

Head-to-head on the signals that matter, from the public WordPress.org data.

External Links is the safest pick: health A · 87 against 54 for Customize External Links and add Icon, led by stronger maintenance.

Active-install trajectory

Customize External Links and add Icon moved down one install band, 300+ to 200+; External Links moved down one install band, 90K+ to 80K+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric Customize External Links and add Icon External Links
Active installs Modeled from the public "N+" band and recent downloads. 200–300 80K–90K ✓
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage. -33% -11% ✓
Overall health D · 54 A · 87 ✓
Maintenance How recently the plugin was updated. 30/100 100/100 ✓
Rating quality Volume-adjusted review quality. 70/100 83/100 ✓
Support Share of forum threads marked resolved. 70/100 70/100
Rating (weighted for review count) 3.8★ 4.3★ ✓
Reviews 6 247 ✓
Ranking optimization How well the listing is tuned to rank on wp.org. 64/100 96/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status. Low Low
Last updated 1.9y ago 3mo ago ✓
Downloads, last 30d 118 9.1K ✓
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower. -9% +6%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower. 2.4% 4.4% ✓
Category Uncategorized Uncategorized

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Customize External Links and add IconExternal Links

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.