Customize Kirki Variants vs Ultimate Google Fonts

Head-to-head on the signals that matter, from the public WordPress.org data.

Customize Kirki Variants

by Khoapq

Health D41

Ultimate Google Fonts

by wptom

Health D41

Active-install trajectory

Customize Kirki VariantsUltimate Google Fonts

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	Customize Kirki Variants	Ultimate Google Fonts
Active installs Modeled from the public "N+" band and recent downloads.	40–50 ✓	30–40
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	-33%	40+ → 30+ ✓
Overall health	—	—
Maintenance How recently the plugin was updated.	3/100	3/100
Rating quality Volume-adjusted review quality.	—	—
Support Share of forum threads marked resolved.	—	—
Rating (weighted for review count)	—	—
Reviews	0	0
Ranking optimization How well the listing is tuned to rank on wp.org.	38/100 ✓	35/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	High	High
Last updated	7.5y ago ✓	14.8y ago
Downloads, last 30d	61 ✓	57
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	-16%	-28%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	1.2% ✓	0.2%
Category	Uncategorized	Uncategorized

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Customize Kirki VariantsUltimate Google Fonts

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.