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GoZen Growth vs HollerBox

Head-to-head on the signals that matter, from the public WordPress.org data.

HollerBox is the safest pick: health A · 89 against 49 for GoZen Growth, led by lower removal risk.

Active-install trajectory

GoZen Growth moved down one install band, 20+ to 10+; HollerBox moved down one install band, 3K+ to 2K+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	GoZen Growth	HollerBox
Active installs Modeled from the public "N+" band and recent downloads.	10–20	2K–3K ✓
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	-50%	-33% ✓
Overall health	D · 49	A · 89 ✓
Maintenance How recently the plugin was updated.	13/100	100/100 ✓
Rating quality Volume-adjusted review quality.	74/100	90/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (weighted for review count)	4.0★	4.5★ ✓
Reviews	1	32 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	48/100	97/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Elevated	Low ✓
Last updated	2.7y ago	1mo ago ✓
Downloads, last 30d	35	3.2K ✓
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	-46%	+157%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	0.5%	1.0% ✓
Category	Email & Marketing	Email & Marketing

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

GoZen GrowthHollerBox

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.