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Insert Adsense vs In-Post Ads

Head-to-head on the signals that matter, from the public WordPress.org data.

In-Post Ads and Insert Adsense are close on health (D · 46 vs D · 45). In-Post Ads has the lower removal risk.

Active-install trajectory

Insert AdsenseIn-Post Ads

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	Insert Adsense	In-Post Ads
Active installs Modeled from the public "N+" band and recent downloads.	100–200	500–600 ✓
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	Stable ✓	-29%
Overall health	D · 45	D · 46 ✓
Maintenance How recently the plugin was updated.	3/100	5/100 ✓
Rating quality Volume-adjusted review quality.	74/100	76/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (weighted for review count)	4.0★	4.1★ ✓
Reviews	1	3 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	36/100	48/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	High	Elevated ✓
Last updated	14.7y ago	3.5y ago ✓
Downloads, last 30d	191 ✓	176
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	+6%	+17%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	0.4%	0.7% ✓
Category	Uncategorized	Uncategorized

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Insert AdsenseIn-Post Ads

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.