Insert Giphy Block vs GIF Master

Head-to-head on the signals that matter, from the public WordPress.org data.

Insert Giphy Block

by Michael

Health D41

GIF Master

by Deepak Khokhar

Health C65

Active-install trajectory

Insert Giphy Block GIF Master

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	Insert Giphy Block	GIF Master
Active installs Modeled from the public "N+" band and recent downloads.	700–800	3K–4K ✓
Install trend Change in active installs across the charted window.	0%	0%
Overall health	D · 41	C · 65 ✓
Maintenance How recently the plugin was updated.	3/100	53/100 ✓
Rating quality Volume-adjusted review quality.	65/100	74/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (adjusted)	3.60★	3.98★ ✓
Reviews	0	1 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	36/100	77/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	High	Low ✓
Last updated	6.4y ago	1.2y ago ✓
Downloads · 30d	122	209 ✓
Category	Blocks	Uncategorized

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Insert Giphy Block GIF Master

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.