Insert Giphy Block vs GIF Master

Head-to-head on the signals that matter, from the public WordPress.org data.

Health D41

Health C61

Active-install trajectory

No change to chart. WordPress.org reports active installs in coarse bands, so neither plugin crossed a band during this window. The download trend below moves daily and is the better read over a period this short.

Metric	Insert Giphy Block	GIF Master
Active installs Modeled from the public "N+" band and recent downloads.	700–800	3K–4K ✓
Install trend Change in active installs across the charted window.	0%	0%
Overall health	—	C · 61 ✓
Maintenance How recently the plugin was updated.	3/100	45/100 ✓
Rating quality Volume-adjusted review quality.	—	74/100 ✓
Support Share of forum threads marked resolved.	—	70/100 ✓
Rating (weighted for review count)	—	4.0★ ✓
Reviews	0	1 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	34/100	69/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	High	Low ✓
Last updated	6.6y ago	1.4y ago ✓
Downloads · 30d	230	309 ✓
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	4.7%	20% ✓
Category	Blocks	Uncategorized

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Insert Giphy BlockGIF Master

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.