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iZooto vs RollerAds

Head-to-head on the signals that matter, from the public WordPress.org data.

Active-install trajectory

iZootoRollerAds

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric iZooto RollerAds
Active installs Modeled from the public "N+" band and recent downloads. 900–1K ✓ 70–80
Install trend Change in active installs across the charted window. -10% ✓ -30%
Overall health B · 82 ✓ —
Maintenance How recently the plugin was updated. 90/100 ✓ 5/100
Rating quality Volume-adjusted review quality. 80/100 ✓ —
Support Share of forum threads marked resolved. 70/100 ✓ —
Rating (weighted for review count) 4.2★ ✓ —
Reviews 4 ✓ 0
Ranking optimization How well the listing is tuned to rank on wp.org. 87/100 ✓ 47/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status. Low ✓ Elevated
Last updated 6mo ago ✓ 3.5y ago
Downloads · 30d 300 ✓ 95
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower. 1.5% 3.0% ✓
Category Uncategorized Uncategorized

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

iZootoRollerAds

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.