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Font Optimization for Google Fonts vs Custom Fonts

Head-to-head on the signals that matter, from the public WordPress.org data.

Active-install trajectory

Custom Fonts moved up one install band, 300K+ to 400K+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric Font Optimization for Google Fonts Custom Fonts
Active installs Modeled from the public "N+" band and recent downloads. 400K–500K
Install trend Change in active installs across the charted window. +33%
Overall health A · 86
Maintenance How recently the plugin was updated. 100/100 100/100
Rating quality Volume-adjusted review quality. 82/100
Support Share of forum threads marked resolved. 70/100
Rating (adjusted) 4.25★
Reviews 0 62
Ranking optimization How well the listing is tuned to rank on wp.org. 88/100 97/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status. Low Low
Last updated 1mo ago 1mo ago
Downloads · 30d 65 21.0K
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower. 6.2%
Category Privacy & Consent Performance

marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Font Optimization for Google FontsCustom Fonts

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.