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Ads.txt vs Quick Adsense

Head-to-head on the signals that matter, from the public WordPress.org data.

Quick Adsense is the safest pick: health B · 83 against 45 for Ads.txt, led by lower removal risk.

Active-install trajectory

Ads.txt moved down one install band, 200+ to 100+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	Ads.txt	Quick Adsense
Active installs Modeled from the public "N+" band and recent downloads.	100–200	20K–30K ✓
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	200+ → 100+	Stable ✓
Overall health	D · 45	B · 83 ✓
Maintenance How recently the plugin was updated.	3/100	100/100 ✓
Rating quality Volume-adjusted review quality.	74/100 ✓	72/100
Support Share of forum threads marked resolved.	70/100	70/100
Rating (weighted for review count)	4.0★ ✓	3.9★
Reviews	1	74 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	37/100	95/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	High	Low ✓
Last updated	8.4y ago	4d ago ✓
Downloads, last 30d	220	8K ✓
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	+8%	+5%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	1.1% ✓	1.0%
Category	Uncategorized	Uncategorized

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Ads.txtQuick Adsense

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.