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Adnow Native Widget vs Ultima Ads for Publishers

Head-to-head on the signals that matter, from the public WordPress.org data.

Adnow Native Widget is the only plugin here with enough reviews to score.

Active-install trajectory

Adnow Native WidgetUltima Ads for Publishers

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric Adnow Native Widget Ultima Ads for Publishers
Active installs Modeled from the public "N+" band and recent downloads. 50–60 100–200 ✓
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage. -29% Stable ✓
Overall health C · 57 ✓ —
Maintenance How recently the plugin was updated. 37/100 98/100 ✓
Rating quality Volume-adjusted review quality. 70/100 ✓ —
Support Share of forum threads marked resolved. 70/100 ✓ —
Rating (weighted for review count) 3.8★ ✓ —
Reviews 4 ✓ 0
Ranking optimization How well the listing is tuned to rank on wp.org. 64/100 88/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status. Low Low
Last updated 1.6y ago 4mo ago ✓
Downloads, last 30d 193 ✓ 184
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower. +7% +30%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower. 0.2% 5.2% ✓
Category Uncategorized Uncategorized

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Adnow Native WidgetUltima Ads for Publishers

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.