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Only GTM vs LighTag

Head-to-head on the signals that matter, from the public WordPress.org data.

Health D53
Health D42

Active-install trajectory

Only GTM moved up one install band, 10+ to 20+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric Only GTM LighTag
Active installs Modeled from the public "N+" band and recent downloads. 20–30 ✓ 10–20
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage. +100% ✓ Stable
Overall health — —
Maintenance How recently the plugin was updated. 32/100 ✓ 5/100
Rating quality Volume-adjusted review quality. — —
Support Share of forum threads marked resolved. — —
Rating (weighted for review count) — —
Reviews 0 0
Ranking optimization How well the listing is tuned to rank on wp.org. 63/100 ✓ 46/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status. Low ✓ Elevated
Last updated 1.8y ago ✓ 3.6y ago
Downloads, last 30d 45 185 ✓
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower. 0% +5%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower. 3.0% ✓ 0.4%
Category Uncategorized Uncategorized

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Only GTMLighTag

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.