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Redirect To URL vs 301 Redirects

Head-to-head on the signals that matter, from the public WordPress.org data.

301 Redirects is the safest pick: health A · 90 against 44 for Redirect To URL, led by lower removal risk.

Active-install trajectory

Redirect To URL301 Redirects

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric Redirect To URL 301 Redirects
Active installs Modeled from the public "N+" band and recent downloads. 50–60 300K–400K ✓
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage. -14% Stable ✓
Overall health D · 44 A · 90 ✓
Maintenance How recently the plugin was updated. 3/100 100/100 ✓
Rating quality Volume-adjusted review quality. 73/100 92/100 ✓
Support Share of forum threads marked resolved. 70/100 70/100
Rating (weighted for review count) 3.9★ 4.7★ ✓
Reviews 8 579 ✓
Ranking optimization How well the listing is tuned to rank on wp.org. 38/100 98/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status. High Low ✓
Last updated 11.6y ago 3mo ago ✓
Downloads, last 30d 74 38.2K ✓
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower. -27% -2%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower. 0.6% 7.1% ✓
Category SEO SEO

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Redirect To URL301 Redirects

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.