URL Short tool by Shorterm vs PrettyLinks

Head-to-head on the signals that matter, from the public WordPress.org data.

Health B70

Health A94

Active-install trajectory

URL Short tool by Shorterm moved up one install band, 20+ to 30+; PrettyLinks moved down one install band, 300K+ to 200K+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	URL Short tool by Shorterm	PrettyLinks
Active installs Modeled from the public "N+" band and recent downloads.	30–40	200K–300K ✓
Install trend Change in active installs across the charted window.	+50% ✓	-33%
Overall health	—	A · 94 ✓
Maintenance How recently the plugin was updated.	75/100	100/100 ✓
Rating quality Volume-adjusted review quality.	—	97/100 ✓
Support Share of forum threads marked resolved.	—	82/100 ✓
Rating (weighted for review count)	—	4.8★ ✓
Reviews	0	1,321 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	80/100	95/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	9mo ago	14d ago ✓
Downloads · 30d	80	248.8K ✓
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	3.9% ✓	1.9%
Category	Uncategorized	Analytics

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

URL Short tool by ShortermPrettyLinks

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.