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Smart App Banner vs Retina @2x

Head-to-head on the signals that matter, from the public WordPress.org data.

Smart App Banner and Retina @2x are close on health (D · 50 vs D · 47). Smart App Banner has the lower removal risk.

Active-install trajectory

Smart App Banner moved down one install band, 600+ to 500+; Retina @2x moved down one install band, 800+ to 700+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	Smart App Banner	Retina @2x
Active installs Modeled from the public "N+" band and recent downloads.	500–600	700–800 ✓
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	600+ → 500+	-13% ✓
Overall health	D · 50 ✓	D · 47
Maintenance How recently the plugin was updated.	14/100 ✓	3/100
Rating quality Volume-adjusted review quality.	76/100	82/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (weighted for review count)	4.1★	4.3★ ✓
Reviews	3	6 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	54/100 ✓	39/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Elevated ✓	High
Last updated	2.6y ago ✓	9.5y ago
Downloads, last 30d	186 ✓	170
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	+32%	+53%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	1.9%	6.0% ✓
Category	Uncategorized	Uncategorized

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Smart App BannerRetina @2x

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.