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Smart Brands for WooCommerce vs Easy Woocommerce Brands

Head-to-head on the signals that matter, from the public WordPress.org data.

Smart Brands for WooCommerce is the safest pick: health A · 86 against 47 for Easy Woocommerce Brands, led by lower removal risk.

Active-install trajectory

Smart Brands for WooCommerceEasy Woocommerce Brands

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	Smart Brands for WooCommerce	Easy Woocommerce Brands
Active installs Modeled from the public "N+" band and recent downloads.	300–400 ✓	30–40
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	400+ → 300+ ✓	-50%
Overall health	A · 86 ✓	D · 47
Maintenance How recently the plugin was updated.	100/100 ✓	3/100
Rating quality Volume-adjusted review quality.	80/100	82/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (weighted for review count)	4.2★	4.3★ ✓
Reviews	4	6 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	89/100 ✓	41/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low ✓	High
Last updated	2mo ago ✓	6.4y ago
Downloads, last 30d	272 ✓	75
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	+2%	+27%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	1.9% ✓	1.0%
Category	eCommerce	eCommerce

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Smart Brands for WooCommerceEasy Woocommerce Brands

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.