Smartarget Information Message vs Layered Pop

Head-to-head on the signals that matter, from the public WordPress.org data.

Smartarget Information Message

by Erez Hadas-Sonnenschein

Health B80

Layered Pop

by Ivan Churakov

Health D48

Active-install trajectory

Not enough install history yet to chart a trajectory for both plugins. It builds as we snapshot daily.

Metric	Smartarget Information Message	Layered Pop
Active installs Modeled from the public "N+" band and recent downloads.	0–0	70–80 ✓
Install trend Change in active installs across the charted window.	—	-22% ✓
Overall health	B · 80 ✓	D · 48
Maintenance How recently the plugin was updated.	100/100 ✓	3/100
Rating quality Volume-adjusted review quality.	65/100	83/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (adjusted)	3.60★	4.28★ ✓
Reviews	0	12 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	88/100 ✓	38/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low ✓	High
Last updated	2mo ago ✓	11.6y ago
Downloads · 30d	65 ✓	53
Category	Uncategorized	Uncategorized

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Smartarget Information Message Layered Pop

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.