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SmartrMail vs Newsletter

Head-to-head on the signals that matter, from the public WordPress.org data.

Newsletter is the safest pick: health A · 90 against 52 for SmartrMail, led by lower removal risk.

Active-install trajectory

SmartrMail moved down one install band, 40+ to 30+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	SmartrMail	Newsletter
Active installs Modeled from the public "N+" band and recent downloads.	30–40	200K–300K ✓
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	40+ → 30+	Stable ✓
Overall health	D · 52	A · 90 ✓
Maintenance How recently the plugin was updated.	17/100	100/100 ✓
Rating quality Volume-adjusted review quality.	78/100	90/100 ✓
Support Share of forum threads marked resolved.	70/100	74/100 ✓
Rating (weighted for review count)	4.1★	4.6★ ✓
Reviews	3	1,205 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	56/100	93/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Elevated	Low ✓
Last updated	2.5y ago	5d ago ✓
Downloads, last 30d	82	593.9K ✓
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	+4%	-14%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	0.4%	0.5% ✓
Category	Email & Marketing	Email & Marketing

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

SmartrMailNewsletter

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.