SparkLoop vs Klaviyo

Head-to-head on the signals that matter, from the public WordPress.org data.

SparkLoop

by Manuel Frigerio

Health D41

Klaviyo

by klaviyo

Health B76

Active-install trajectory

SparkLoop Klaviyo

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	SparkLoop	Klaviyo
Active installs Modeled from the public "N+" band and recent downloads.	100–200	100K–200K ✓
Install trend Change in active installs across the charted window.	0%	0%
Overall health	D · 41	B · 76 ✓
Maintenance How recently the plugin was updated.	3/100	100/100 ✓
Rating quality Volume-adjusted review quality.	65/100 ✓	54/100
Support Share of forum threads marked resolved.	70/100	70/100
Rating (adjusted)	3.60★ ✓	3.16★
Reviews	0	24 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	42/100	77/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Elevated	Low ✓
Last updated	4.6y ago	14d ago ✓
Downloads · 30d	110	129.7K ✓
Category	Email & Marketing	Analytics

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

SparkLoop Klaviyo

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.