TW Link Expiration Manager vs Smart Content Expiry

Head-to-head on the signals that matter, from the public WordPress.org data.

Health B80

Health C65

Active-install trajectory

Smart Content Expiry moved up one install band, 10+ to 20+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	TW Link Expiration Manager	Smart Content Expiry
Active installs Modeled from the public "N+" band and recent downloads.	—	20–30 ✓
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	—	+100% ✓
Overall health	—	—
Maintenance How recently the plugin was updated.	100/100 ✓	62/100
Rating quality Volume-adjusted review quality.	—	—
Support Share of forum threads marked resolved.	—	—
Rating (weighted for review count)	—	—
Reviews	0	0
Ranking optimization How well the listing is tuned to rank on wp.org.	88/100 ✓	74/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	1mo ago ✓	1.0y ago
Downloads, last 30d	141 ✓	53
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	+50%	0%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	—	2.0% ✓
Category	Uncategorized	Uncategorized

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

TW Link Expiration ManagerSmart Content Expiry

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.