Universal Network Web Mobile Ads vs WP Smart Banner

Head-to-head on the signals that matter, from the public WordPress.org data.

Health D41

Health D45

Active-install trajectory

WP Smart Banner moved down one install band, 100+ to 90+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	Universal Network Web Mobile Ads	WP Smart Banner
Active installs Modeled from the public "N+" band and recent downloads.	—	90–100 ✓
Install trend Change in active installs across the charted window.	—	-10% ✓
Overall health	—	D · 45 ✓
Maintenance How recently the plugin was updated.	3/100	3/100
Rating quality Volume-adjusted review quality.	—	74/100 ✓
Support Share of forum threads marked resolved.	—	70/100 ✓
Rating (adjusted)	—	3.98★ ✓
Reviews	0	1 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	37/100	39/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	High	Elevated ✓
Last updated	9.4y ago	5.9y ago ✓
Downloads · 30d	22	201 ✓
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	—	2.4% ✓
Category	Uncategorized	Uncategorized

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Universal Network Web Mobile AdsWP Smart Banner

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.