Web Font Display vs Custom Fonts

Head-to-head on the signals that matter, from the public WordPress.org data.

Health D43

Health A86

Active-install trajectory

Web Font Display moved down one install band, 200+ to 100+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	Web Font Display	Custom Fonts
Active installs Modeled from the public "N+" band and recent downloads.	100–200	400K–500K ✓
Install trend Change in active installs across the charted window.	-50%	0% ✓
Overall health	D · 43	A · 86 ✓
Maintenance How recently the plugin was updated.	3/100	100/100 ✓
Rating quality Volume-adjusted review quality.	70/100	82/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (weighted for review count)	3.8★	4.3★ ✓
Reviews	1	62 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	40/100	97/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Elevated	Low ✓
Last updated	4.4y ago	today ✓
Downloads · 30d	84	21.1K ✓
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	2.8%	6.2% ✓
Category	Uncategorized	Performance

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Web Font DisplayCustom Fonts

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.