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WP Custom Login Branding vs LoginPress

Head-to-head on the signals that matter, from the public WordPress.org data.

LoginPress is the safest pick: health A · 90 against 44 for WP Custom Login Branding, led by lower removal risk.

Active-install trajectory

WP Custom Login Branding moved down one install band, 300+ to 200+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	WP Custom Login Branding	LoginPress
Active installs Modeled from the public "N+" band and recent downloads.	200–300	200K–300K ✓
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	-33%	Stable ✓
Overall health	D · 44	A · 90 ✓
Maintenance How recently the plugin was updated.	3/100	96/100 ✓
Rating quality Volume-adjusted review quality.	73/100	97/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (weighted for review count)	3.9★	4.8★ ✓
Reviews	3	1,077 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	39/100	99/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	High	Low ✓
Last updated	6.5y ago	4mo ago ✓
Downloads, last 30d	116	23.5K ✓
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	+18%	+1%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	4.7% ✓	2.5%
Category	Login & Users	Login & Users

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

WP Custom Login BrandingLoginPress

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.